Categories
Technology

The Past, 20/20 and FUTURE of ICT Standardisation 2 – 3 September 2020

The Future of ICT Standardization

If you are free this week, why not register for the Standards and Innovation in Information Technology Conference? The event is online, takes place on 2 and 3 September, and is free!

The conference is made up of six online panel discussions on important current topics, featuring lots of well-known experts. Issues addressed will include (but not be limited to) the role of ICT standardization in combatting Covid-19, the question of whether Standardization can help ensure fair competition with the tech giants, global trade and digital trade barriers, Big Data, AI and inclusivity.

This is a conference of the highest level, so it should be extremely informative and provide good debate.

Registration is available here.

Overview of the Panels and Presenters:The Role of ICT Standardisation in Combatting Covid-19


Time and Date: 2 September 2020, 15.30 – 16.30 CEST, 6.30am – 7.30am US PDT
Organiser: Jochen Friedrich, IBM, DE
Panellists:
Emilio Davila Gonzalez, European Commission, BE
Edgar Guillot, Orange (Chair, ETSI E4P project), FR
Jenny Wanger, Linux Foundation, US
Zhou Ping, CESI, CN
Experience panel:
Frank Karlitschek, NextCloud, DE
Alexandre Zapolsky, Linagora, FR

The Future of Intellectual Property and Standards — What Do the Data Tell Us?
Time and Date: 2 September 2020, 17.00 – 18.30 CEST, 8.00am – 9.30am US PDT
Organiser: Jorge Contreras, U. of Utah, US
Panellists:
Justus Baron, Northwestern U., US
Rudi Bekkers, TU Eindhoven, NL
Tim Pohlmann, IPlytics, DE
Tim Simcoe, Boston U., US
Tom Cotter, U. of Minnesota, US

Can API Standardisation Ensure Fair Competition with the Tech Giants?
Time and Date: 2 September 2020, 19.00 – 20.30 CEST, 10.00am – 11.30am US PDT.
Organiser: Ken Krechmer, Isology, US
Panellists:
Joe Decuir, University of Washington, US
Kalle Lyytinen, CWR U., US
David Reed, U. Colorado Boulder, US
Jill Van Matre Dupré, U. Colorado Boulder, US

Standards and Global Trade: TBT vs. Digital Trade Barriers?
Time and Date: 3 September 2020, 15.00 – 16.15 CEST 6.00am – 7.15am US PDT.
Organiser: Donggeun Choi, KSA, KR
Panellists:
Gloria Pasadilla, Leadership Design Studio Pte Ltd., SG
Joshua Paul Meltzer, Brookings Institution, USA
Heejin Lee, Yonsei U., KR
Devin McDaniels, WTO, CH

Big Data and AI Standards as Contributors to UN SDGs
Time and Date: 3 September 2020, 16.30 – 17.30 CEST, 7.30am – 8.30am US PDT (pending confirmation).
Organiser: Ray Walshe, DCU, IE
Panellists:
Ray Walshe – Dublin City University, IE
Paul Foran – Huawei Ireland Research Center, IE
Satyam Priyadarshy, Halliburton, US
Tomas Malik, UNECE, CH (tbc)

Re-designing Standardisation for Inclusivity
Time and Date: 3 September 2020, 18.00 – 19.30 CEST 9.00am – 10.30am US PDT.
Organiser: Carl Cargill, US
Panellists:
Wendy Seltzer, W3C, US
Linda Garcia, Georgetown U., US
Michael Spring, U. Pittsburgh, US

Categories
SEO

Finding a career in SEO and digital marketing

If you’re looking to move into a career that’s only getting bigger and more influential in the IT industry, then look no further than SEO and digital marketing agencies. The industries are growing rapidly, with more and more opportunities for passionate computer and content enthusiasts to make a difference to the online world.

SEO Graph - GoogleSEO – or search engine optimisation to give it its full title – is the process of creating websites that are viewed favourably by Google and meeting the requirements of its algorithm. Get on Google’s good side, and you’ll find the site you’re working on ranks in the highest positions, but get it wrong and the consequences could be disastrous.

Getting it wrong could be anything from over optimizing the page with key terms and phrases that you want the site to rank well for, as Google will see this as an almost ‘spammy’ attempt at manipulating the rankings; or linking to poor authority or frowned upon websites, such as adult entertainment or gambling.

Digital marketing is an area of SEO that has grown out of the main search campaigns, and become one of the most influential strategies going at improving web traffic. In the past, it was a case of blogging on the site itself being crucial, to show that the site is being regularly updated with high quality content on a frequent basis, as opposed to a flash in the pan campaign around peak times.

Now, it’s all about creating the high quality content and distributing it to high authority websites with strong domain rankings, page rankings and more, and linking back to the site you’re working with to build up a backlink profile that Google’s crawlers take one look at and think – yes, I like what this site is about and doing, they can rank highly.

These two areas of the tech world open up a variety of career opportunities for a wide range of people. From those sitting at home having graduated from University or left college, searching the web for jobs in Portsmouth in an attempt to get their foot on the ladder; as well as those in the big city already established in online or ICT careers. For those with a passion for writing, there are content writing positions springing up – either as full-time or freelance positions – and also opportunities for those looking to do something more pro-active with websites and the Internet, challenging yourself to overcome the challenges set by the site owners and Google to achieve what your client demands. This is usually the number one ranking for their “key term”, or the first page of the search results.