Since sites that are rich with relevant inbound links are rated favourably by search engines, link building is of vital importance in SEO.
By virtue of its ease, commenting on blogs has become a convenient and popular tactic for link building. Regularly scanning blogs by experts, reading news posts and adding comments that link back to the commenter’s website, seems be the quickest way out.
However blog commenting offers many more benefits; and you should aim to get much more returns from your comments. Here are some simple tips help you achieve this.
Showcase your awareness
Promoting yourself needn’t be equated with dramatic sales talk. In fact using blog commenting space for sales promotion is taboo.
On the other hand, simply adding a line of appreciation just to earn a link is not the right way either. Rather, invest some time in reading and comprehending the entire post and only then adding an insightful comment – comprising a minimum of three sentences – to enrich the conversation.
In this manner, blog commenting offers a good platform to showcase your awareness and experience and thus grow your brand.
Engage with the blogger
Some blogs make for extremely insightful and enjoyable reading. Why not try and develop a connect with those bloggers?
Following them on Twitter and other social media increases the exposure of their writings. Once they see you enriching the quality of their blog with well-thought of comments, they will be attracted to read and endorse your blog too.
Foster relations with the community
It’s quite likely that visitors of a particular blog, where you regularly submit comments on aren’t reading your blog as yet. The good news is that commenting on blogs is a great way to share your experiences and opinions, and establish yourself amongst a completely new set of readers.
Further, if you are a regular contributor of interesting and relevant comments, it could mean more opportunities for your blog. Replying directly to the comments of blog readers and initiating a conversation or debate on a specific subject, is great way to be recognized too. Replying to the first 4-5 comments enhances visibility within the community.
Finally, remember to be proactive on your blog too. While there aren’t many SEO advantages, blog commenting is a great tool for networking and building brand awareness.
Monitor your blog on a daily basis; always allow comments on your blog; and be sure to reply to those who have queries after reading your posts.
Do note that a lot of individuals commenting on blogs are bloggers too and there are benefits to be gained from having a good reputation among your peers.