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24, March. 10: New Technology Blog Domain Name
Recently I have changed the location of my technology blog. It used to be part of my social blogs sub domain, but now it has its very own... more >>
21, Feb. 10: Internet Safety
How safe am I online? The answer to this question is very difficult to say, so to try and explain it I have created a new section of my site called Internet Safety, in which... more >>
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| | | Search Engine Optimization (seo) |
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Introduction
Search Engine Optimization (seo) is what you do to your website to make it more search engine friendly. It helps Search Engines view your website better, and will help to make sure that your site is associated with the right things so that when someone is searching for a page like yours, you come up in the list of sites. This will usually drive more traffic (a posh name for people) to your website, so your site will become more popular.
The 5 steps to SEO (basic)
To make it really easy to optimize your site, I have split the tasks down into 5 simple steps. This only covers the basics, but believe me, just doing this will help your site loads. I did it on my site, which was nowhere in any of the search engines (and if it was, it was pages back) but now if your type my name into any major search engines I am top of the list!
Step 1 Meta Tags
Meta Tags are things that you put in the header section (between the <head> and the </head> tags) of your site code. The table below shows the tag, what you should wright in it, and what it does.
Tag |
What to put |
What it does |
<META name="keywords" content="*">
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Where the * is you should put key words that appear on your page. For example on my site I may put Christopher Roberts Website,HTML code etc. All terms must be separated with commas. |
This tells search engines when to bring up your page, for example if you have a website all about cameras, if you have the word camera in your meta tags, the search engines may bring you up in the results, but writing things like: beans, or pencil, will not help! |
| <meta name="description" content="*"> |
Where the * is you should put a brief (15-25 words) description of your website. |
This is what the search engines display below your site name, so making this good may pull in people to your site. |
| <meta name="author" content="*"> |
Where the * is put the name of the site designer, in my case I would put: Christopher Roberts |
This tells search engines who made the website |
Step 2 Style Sheets
You should now know how to use style sheets, so use them to put different colours and fonts into your website, rather that simple, older <b>Text</b> for bold text, and <font color="#0000FF">Text</font>
for blue text etc.
Step 3 ALT Tags
By putting alt tags on your images, search engines can know what they are about, as they cannot read images, only text. Put the following code in the place indicated, to create an alt tag.
<img src="Image location" *> image Place the following code, where the * is: alt="What the image is a picture of".
The image bellow, is of Hong Kong Island, so if you mouse over the image, you will see it says this.
The code for this image is:
<img src="http://www.christopher-roberts.co.uk/images/t1-3-2.jpg" alt="Hong Kong Island">
Step 4 Links
Search engines love links. Its a fact. Generally the more sites you have linking to you, the better your PageRank will be.
Step 5 Regular Updated Content
Content is very important, as the quality of it, and the freshness of it is taken into account. If you regularly update your site, you should do better in the search results. |
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